Naming Names: FINRA's Disciplinary Action Report, February 2014

Each month and again on a quarterly basis, the agency that regulates the financial industry, FINRA (Financial Industry Regulatory Authority), produces a detailed report that runs down all disciplinary actions recently taken against brokerage firms and brokers. This long list of alleged wrongdoing and misconduct reads a lot like a police blotter. We strongly encourage any investor who suspects their broker and/or broker-dealer of having lost them money on dubious terms to at least skim this report to see if you recognize any names.

For our part, we like to highlight certain actions from each report. Specifically, we’re looking for schemes or abuses that might be more far-reaching than the individual cases processed by FINRA. In other words, we name names here because we hope to raise awareness out there about certain brokers and products that might otherwise go unnoticed except for the case appearing in the report.

For example, if you peruse this month’s list of offenses, you’ll find one particularly tricky security popping up repeatedly: the non-traditional ETF. For more information on non-traditional ETFs, please visit our webpage dedicated to the subject here.

Here are the latest disciplinary actions related to non-traditional ETFs as announced by FINRA:


PNC Investments LLC (CRD #129052, Pittsburgh, Pennsylvania) submitted a Letter of

Acceptance, Waiver and Consent in which the firm was censured, fined $275,000 and

ordered to pay $33,183.72, plus interest, in restitution to customers. Without admitting

or denying the findings, the firm consented to the described sanctions and to the entry of

findings that it failed to establish and maintain a supervisory system, including written

procedures, reasonably designed to achieve compliance with applicable NASD and/or FINRA

rules in connection with the sale of leveraged, inverse and inverse-leveraged ETFs (nontraditional ETFs). The findings stated that non-traditional ETFs have certain risks that are

not found in traditional ETFs, such as the risks associated with a daily reset, leverage and

compounding. The performance of non-traditional ETFs over longer periods of time can

differ significantly from the performance of their underlying index or benchmark, especially

in volatile markets. Nonetheless, the firm supervised non-traditional ETFs the same way

it supervised traditional ETFs. The firm relied on its general supervisory procedures to

supervise transactions in non-traditional ETFs. However, the general supervisory system

the firm had in place was not sufficiently tailored to address the unique features and

risks involved with these products. The findings also stated that the firm failed to provide

adequate formal training to registered representatives and supervisors regarding the

features, risks and characteristics of non-traditional ETFs. The firm allowed certain of its

registered representatives to recommend to customers a non-traditional ETF without

performing reasonable diligence to understand the risks and features associated with it.

(FINRA Case #2011028232801)


Silver Oak Securities, Incorporated (CRD #46947, Jackson, Tennessee) submitted a Letter

of Acceptance, Waiver and Consent in which the firm was censured and fined $10,000.

Without admitting or denying the findings, the firm consented to the described sanctions

and to the entry of findings that it permitted a registered representative to recommend and

sell non-traditional ETFs to some of the firm’s customers. The findings stated that the firm

did not investigate the characteristics and risk factors of such products before allowing its

representative to recommend them to customers or provide its representatives any training

or other guidance specific to whether and when non-traditional ETFs might be appropriate

for their customers. The firm did not implement any procedures for supervising the firm’s

purchase and trading of non-traditional ETFs. Instead, it relied on supervisory systems

that were already in place. The findings also stated that as a result of the firm’s failure to

implement a supervisory system tailored to non-traditional ETFs, the firm did not monitor

transactions involving non-traditional ETFs, which would include tracking the volume of

customers’ holdings in non-traditional ETFs, as well as tracking the length of time open

positions were maintained in non-traditional ETFs, and any resulting unrealized losses. The

firm did not impose any limitations on trading or holding non-traditional ETFs. (FINRA Case



Stuart Alan Epley (CRD #3104478, Registered Representative, Rogers, Arkansas) submitted

a Letter of Acceptance, Waiver and Consent in which he was suspended from association

with any FINRA member in any capacity for three months. In light of Epley’s financial

status, no monetary sanction has been imposed. Without admitting or denying the

findings, Epley consented to the described sanction and to the entry of findings that he

exercised discretion without written authorization by effecting transactions in customers’

accounts without obtaining the customers’ prior written authorization and without having

his member firm’s acceptance of the accounts as discretionary. The firm did not permit

discretionary trading with the exception of very limited use of time and price discretion.

The findings stated that Epley solicited unapproved securities in customers’ accounts. Epley

mismarked order tickets in order to purchase leveraged ETFs in the customers’ accounts.

The ETF transactions were all listed as unsolicited even though Epley had solicited them. Epley mismarked the leveraged ETF transactions as unsolicited because the firm prohibited

registered representatives from recommending leveraged ETFs. Epley’s mismarking of the

order tickets caused the firm’s books and records to be inaccurate regarding these trades.

The suspension is in effect from January 6, 2014, through April 5, 2014. (FINRA Case



FINRA Orders J.P. Turner to Pay More Than $700,000 in Restitution for Unsuitable Sales o fLeveraged and Inverse ETFs and for Excessive Mutual Fund Switching

The Financial Industry Regulatory Authority (FINRA) has ordered Atlanta-based brokerdealer

J.P. Turner & Company, L.L.C. to pay $707,559 in restitution to 84 customers for sales

of unsuitable leveraged and inverse exchange-traded funds (ETFs) and for excessive mutual

fund switches.

Brad Bennett, FINRA Executive Vice President and Chief of Enforcement, said, “Securities

firms and their registered reps must understand the complex products they are selling and

the risks inherent to the products, and be able to determine if they are suitable for investors

before recommending them to retail customers. Firms also have a fundamental obligation

to monitor conservative investments such as mutual funds to ensure that investors are not

abused by excessive trading.”

Leverged and inverse ETFs “reset” daily, meaning that they are designed to achieve

their stated objectives on a daily basis so their performance can quickly diverge from the

performance of the underlying index or benchmark. It is possible that investors could suffer

significant losses even if the long-term performance of the index showed a gain. This effect

can be magnified in volatile markets.

FINRA found that J.P. Turner failed to establish and maintain a reasonable supervisory

system and instead, supervised leveraged and inverse ETFs in the same manner that it

supervised traditional ETFs. The firm also failed to provide adequate training regarding

these ETFs. In addition, J.P. Turner allowed its registered representatives to recommend

these complex ETFs without performing reasonable diligence to understand the risks

and features associated with the products. As a result, many J.P. Turner customers held

leveraged and inverse ETFs for several months. J.P. Turner also failed to determine whether

the ETFs were suitable for at least 27 customers, including retirees and conservative

customers, who sustained collective net losses of more than $200,000.


FINRA’s investigation was conducted by the departments of Enforcement and Member Regulation

For the full February report by FINRA, please visit their website: